BRANDING & MERCHANDISE
Pickadilly Books & Coffee
Pickadilly is a bookshop cafe located right alongside the canal in Port Colborne, ON. The atmospheric canal-side location, cozy British-influenced interior design, and the local owners who make every guest feel warm and welcome.
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Brand Strategy
Creative Direction
Logo Suite
Colour & Font System
Illustrations
Brand Guidelines
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Photography from DupePhotos.
Storefront photo by Andy Hall.
Project Goals
Sarah & Dylan’s mission is to cultivate a cozy, community-first space where guests can gather, relax, and leave their worries at the door. In our exhausting digital world, we positioned the brand to speak to local Niagara residents & families who want to break away from screen time to enjoy the personal touch of local owners and real connection.
The Vision:
Infuse the founders' British heritage into tartan patterns and traditional heritage-inspired logos that align with the interior design.
Create approachable, hand-drawn illustrations detailing the location and brand story for merchandise opportunities.
Define a warm, small-town aesthetic that avoids predictable or nautical clichés.
“Steph was easy to work with, friendly, and understanding. Communication was clear and everything was delivered right on time!”
— Sarah Pickersgill
The Result
Launched a successful merchandise line on opening day, driving immediate brand recognition and revenue beyond books and coffee.
The versatile brand identity allows Sarah to maintain effortless consistency across signage and social media.
Positioned the business as an established, trustworthy staple that instantly stands out against DIY competitors.