CONCEPTUAL BRANDING, MERCH, SOCIAL MEDIA & WEBSITE DESIGN
Howells Farm
Since 1975, Howells has been the go-to family farm in the Niagara region of Ontario, Canada. Famous for their giant pumpkins and iconic fall displays, they’ve spent half a century becoming a local staple. To honour their 50th year, I designed a vintage-inspired anniversary refresh that captures the charm, warmth, and history that five decades of memories deserve.
-
This was a passion project for Howells Farm. The work presented is conceptual and not official to Howells Farm.
-
Stock photography from Unsplash and DupePhotos.
Conceptual brand photography made with Adobe Firefly and Kittl.
Project Goals
The farm was using two very different logos across their social media and website. This inconsistency caused confusion for their audience and cheapened the brand experience. Without a clear, unified look, they were missing out on easy ways to build trust, stay memorable, and turn their 50 years of history into a professional brand people want to support.
The Vision:
Celebrate their history with nostalgic, heritage-inspired logos that honour decades of local craftsmanship.
Ensure warmth and friendliness that appeals to multi-generational families and cute date nights for couples.
Create a timeless identity that maintains current customers and invites the next generation.
