LET’S WORK TOGETHER
Purposeful brand & websites that make your people choose you every time.
You’re an expert in your craft, but a generic brand is keeping you playing small. You need a premium brand & website that turns heads, effortlessly attracts your people, and grows a loyal customer base where a deep sense of belonging is the primary experience.
76% of consumers are more loyal to brands they feel connected to, and 94% recommend brands they feel emotionally connected with.
76% of consumers are more loyal to brands they feel connected to, and 94% recommend brands they feel emotionally connected with.
This is for you if…
You’re a service-based business with a vision and long-term goals. You’ve been in business for 1–5 years and you’re ready for a strategic foundation that positions you for sustainable growth, loyal customers, and the freedom to lead your business with ease.
You’re tired of "making it work." You’ve pieced together fonts and colours, outgrown your logos, and DIY’d a website you hesitate to share because you know it doesn’t match the quality of your services. You’re ready for guidance from a strategic partner (hey there)!
You’re a woman-owned or queer-owned business with intention. You prioritize deep connection with your people over quick transactions. You’re proud to source locally and ethically. Every detail from the welcome mat to the pride flag on the wall shows you care about how your space feels.
You value quality over trends. You love design that feels handcrafted, thoughtful, and unique — never cold, corporate, or that boring millennial grey. You want your brand to be the one people remember and rush to tell their friends about.
This is not for you if…
You’re in the idea phase. You’re not sure where this business will go and just need a logo to get started (no shame in that)!
You’re looking for the lowest quote. Perhaps you see brand design as a one-time expense to minimize, rather than a strategic asset built to return your investment and grow your income for years to come.
You prefer a hands-on, DIY approach. You’re looking for someone to execute your exact DIY ideas rather than a strategic partner to guide the vision and take the weight off your shoulders.
You believe your favourite colours are the best option for your brand. Right now, you care more about how the brand looks to you personally than what it says to convert your ideal customers into loyal regulars.
You need a "yesterday" turnaround. You’re looking for a quick sprint to get a logo out the door, rather than a thoughtful, collaborative process that takes the time to get the details right.
BRANDING SERVICES
Custom Brand Identity
A clear identity for the next level of your business
We start with a strategy-led deep dive into your business values and purpose. By analyzing the market and refining your positioning, I create a custom brand identity that makes you the only option in the eyes of your ideal customer. You’ll launch with a strategic brand that feels undeniably aligned and gives you the confidence to finally invite people in.
Imagine this…
It’s the morning of your launch. You’re sitting in your space with a coffee, feeling a rare sense of calm. The new signs are up and the DIY dread is gone. Instead of second-guessing, you feel a surge of pride when a regular walks in, gestures to your new look, and says, "This looks exactly how it feels in here."
You don’t hesitate to hand out a business card or share your profile anymore. Everything finally makes sense. Your brand finally matches the quality of your work, and more customers are already coming in.
My process has helped business owners just like you
✓ Raise your prices
✓ Grow a loyal customer base
✓ Launch new services
✓ Reclaim your time
✓ Stop second-guessing
Project Timeline: 3-4 weeks
What’s Included
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First, we define your brand’s purpose, personality, vision, and goals to build a solid foundation. We analyze your audience and research competitors to establish your unique positioning in the market. This ensures your brand isn't just "pretty," but intentionally designed to connect with your people and stand out.
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Then, we combine our strategy to curate two mood boards that inspire the brand’s logos, fonts, colours, imagery, illustrations, and textures. We select the most aligned direction to move forward with. This ensures the visual aesthetic perfectly aligns with your vision before we start designing.
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We design a full system (not just one logo) so your brand is adaptable from a tiny social media icon to large-scale signage. The versatility ensures your brand remains cohesive and professional across every touchpoint.
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We curate an emotionally-strategic colour palette that builds immediate trust with your specific audience. The range of light and dark colours is key for your brand to appear accessible and easy to read.
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We pair personality-based fonts to create a simple and professional system you can use on repeat. The font consistency across your website, social media graphics, and print materials will build brand recognition and trust quickly.
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Custom visual assets add a layer of storytelling that brings your brand to life. Use these on your social media, website, and merchandise to make your brand feel intentional and memorable.
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We present the brand concept with realistic mockups, make 2 rounds of adjustments to the brand as needed, and prepare final files organized for print and web usage.
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With your brand approved, we create a 25+ page how-to guide to reference everything from strategy to design application. It empowers you (and your growing team) to roll out your branding with total confidence and consistency.
Let’s work together!
Your digital front door, welcoming new customers while you sleep.
Your website should be working overtime for you, not confusing your visitors with a poor layout or weak positioning. I create streamlined, custom-built Squarespace sites designed to position your business as the go-to in your industry and work seamlessly on any device. That means your pages load quickly, your people can actually find you on Google, and it’s incredibly easy for them to take the next step — whether that’s booking a service, visiting your shop, or reaching out.
WEBSITE SERVICES
Custom Squarespace Websites
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Custom Squarespace design (1-5 pages)
Conversion-focused & mobile-responsive design
Copywriting for your specific audience
SEO optimization
Image size optimization
Placeholder image sourcing if needed
2-week launch support
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My process has helped business owners just like you:
✓ Show up professionally
✓ Increase visitor traffic & inquiries
✓ Get found by the right people on Google
✓ Make simple updates on the go
Creative Support
An exclusive monthly subscription for my past clients to support ongoing design needs.
Once your brand is built, I stay in your corner to keep the momentum going. Think of me as your in-house designer without the corporate overhead. Whether you need frequent website updates, new menu designs, or social media ads, I’m here to ensure your business always shows up polished and consistent.
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Professional graphics for print and digital, as needed:
Custom social media graphics ready to post
Marketing materials (flyers, menus, signage)
Staff clothing & merch design
Priority scheduling for your projects
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My process has helped business owners just like you
✓ Reclaim your time
✓ Keep your brand consistent in-person and online
✓ Increase brand recognition
✓ Feel confident on social media
✓ Stop delaying updates (like adding new team members or promoting new features)
FAQs
Why do you build exclusively on Squarespace?
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I choose Squarespace because it is a highly credible, industry-standard platform that balances high-end design with a very user-friendly interface. Unlike other platforms that can feel cluttered or overwhelming, Squarespace is secure, reliable, and all-in-one. It allows me to build a custom, professional home for your brand that you can actually manage yourself without needing to call a designer for every minor update.
What is "Strategy-led" design?
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I never start designing without a strategy because a brand that looks good but lacks a plan won't grow with you. By establishing your strategy first, we create a roadmap that helps you make future business decisions with confidence. Strategy-led design builds genuine trust with your audience and establishes a cohesive perception of your business in a crowded market. This foundation ensures that every marketing effort you make is intentional and effective, helping you reach the people who are looking for exactly what you provide.
How much do your services cost?
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Every project is custom quoted to best suit your business’s needs and goals. I always start with a free discovery call to discuss your business and follow up with a same-day proposal that outlines a few options at different price points. I aim to provide the best value for your budget. Custom brand identity and website design typically range between $2k-$5k (CAD).
When can I get started?
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To ensure every client receives my full attention and a high-quality result, I only take on a limited number of projects each month. I typically book out two to four weeks in advance, so I recommend reaching out as soon as you're ready to begin. This lead time allows us to handle the initial discovery call and strategy prep before we officially dive into the design phase. If you have a specific launch date in mind, let’s chat sooner rather than later to secure a spot on my calendar.
Ring ring ring. The next level of your biz is calling. Let’s go!
Have questions about my branding or website services? I’m all ears. Send me a message on Instagram or book a free 30-minute video chat to discuss your specific business goals. I’d love to get to know more about you and help you in this exciting next chapter.