Branding that makes your ideal customer think ‘this was made for me’ — before you say a word
For the founder who’s ready for:
✓ A consistent look that your customers recognize instantly, everywhere you show up.
✓ The confidence to hand over your business cards and share your website link because it feels aligned from head to toe.
✓ The clarity to pivot your services without losing what you’ve built.
✓ A powerful website that actually attracts customers in your sleep.
✓ Prices you can finally raise because your brand backs them up.
✓ More time to be the badass CEO, not the everything-o.
You’ve already done the hard part.
REBRANDING / 2-5 YEARS IN BUSINESS
Ready for your next level?
You’ve built your business foundation through grit and DIY. You're ready to expand your services, grow your team, open that second location, or finally launch the merch you've been dreaming up.
You've outgrown the brand that got you here. Time to build the one that takes you there!
LAUNCHING / STARTING FRESH
Ready to start strong?
You've been planning this for a while. You have a name, a vision, a running note on your phone with ideas you keep adding to at midnight. You know exactly the kind of space you want to create — the vibe when someone walks in and the feeling you want people to leave with.
You’re ready to launch the business of your dreams. Let's make sure the brand matches it!
BRANDING SERVICES
Custom Brand Identity
What it is
Your brand is more than a logo. It’s the full visual system that tells people who you are, what you stand for, and why they should choose you — before they’ve spoken to you or stepped through your door.
Every design transformation starts with strategy. We dive deep to understand your purpose, your people, and your market — and let that drive every design decision. With strategic positioning, your new identity will be totally aligned with you and magnetic to your customers.
How it works
Week 1: Strategy
I combine your deep-dive answers with audience and competitor research to establish your unique positioning in the market. Then I present two creative directions to inspire the brand’s visuals.
Week 2: Design
Based on the chosen direction, I design your full identity system: logo suite, colour palette, font system, and custom assets. I present this to you with mockups to visualize the new look in real life.
Week 3: Revisions
Two focused rounds of feedback. I ask specific questions to refine the brand until everything feels completely right. Collaboration is key here!
Week 4: Launch
Your files are packaged, organized, and handed off with a brand guidelines document. You walk away knowing exactly how to use your new brand confidently.
What’s included
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First, we define your brand’s purpose, personality, vision, and goals to build a solid foundation. We analyze your audience and research competitors to establish your unique positioning in the market. This ensures your brand isn't just "pretty," but intentionally designed to connect with your people and stand out.
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Then, we combine our strategy to curate two mood boards that inspire the brand’s logos, fonts, colours, imagery, illustrations, and textures. We select the most aligned direction to move forward with. This ensures the visual aesthetic perfectly aligns with your vision before we start designing.
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We design a full system (not just one logo) so your brand is adaptable from a tiny social media icon to large-scale signage. The versatility ensures your brand remains cohesive and professional across every touchpoint.
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We curate an emotionally-strategic colour palette that builds immediate trust with your specific audience. The range of light and dark colours is key for your brand to appear accessible and easy to read.
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We pair personality-based fonts to create a simple and professional system you can use on repeat. The font consistency across your website, social media graphics, and print materials will build brand recognition and trust quickly.
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I take care of everything for you so your entire brand is professionally designed (and provide templates you can reuse)! Think Canva social media templates, ready-to-print business cards, promotional posters, largescale signs, merchandise, (and anything else you can think of).
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We present the brand concept with realistic mockups, make 2 rounds of adjustments to the brand as needed, and prepare final files organized for print and web usage.
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With your brand approved, we create a 25+ page how-to guide to reference everything from strategy to design application. It empowers you (and your growing team) to roll out your branding with total confidence and consistency.
Imagine this…
After a deep breath, you hit Share to announce to your new brand for the first time on Instagram. Within minutes, your phone is going off with notifications and encouraging texts — but the message that catches your eye is from someone who's supported your business for years. "This feels just like you. I've watched you build this from nothing, and you deserve every bit of this," the text reads.
You can’t help but smile and feel this warm, fuzzy feeling in your chest. Your DIY dread is replaced with momentum — the kind that makes you want to move fast and say yes to bigger things.
Messages keep coming all week. Not just from people who already know you — from the exact crowd you've been trying to reach, already telling you this is exactly what they've been looking for.
WEBSITE SERVICES
Custom Squarespace Websites
What it is
Think about the last time you found a business online and immediately knew it was your kind of place. The vibe was right, everything was easy to find, and buying felt like a no-brainer. That's what your website should do for your customers.
I build custom Squarespace sites that feel exactly like you do in person — warm, authentic, and clearly impressive. Your site’s fast-loading, mobile-friendly, and set up so Google actually shows you to the people searching your niche.
And because I build on Squarespace, you'll actually be able to manage it on the fly — swap a photo, update your hours, add a menu item without hassle.
How it works
1. Strategy
We start with a questionnaire to understand your business and determine priority goals. Then we audit your current site to see what’s working and what needs to be improved.
2. Content Map
I’ll map out your site structure: copywriting for each page, what it's going to accomplish, and what content (copy, photos) you'll need to provide.
3. Design
The fun part! Your site comes to life in Squarespace — built around your brand, designed to guide every visitor toward booking, buying, or reaching out. Two revisions per page so it feels exactly right.
4. Launch
I connect the site to your domain to give you the official reigns! You get two weeks of support to catch any bugs or small tweaks so you have the smoothest launch possible!
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Custom Squarespace design (1-5 pages)
Conversion-focused & mobile-responsive design
Copywriting for your specific audience
SEO optimization
Image size optimization
Placeholder image sourcing if needed
2-week launch support
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Website design services are between 2-4 weeks, depending on how many pages your site has.
Your collaboration with copy and imagery is necessary to keep the project on track.
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My process has helped business owners just like you
✓ Show up professionally
✓ Increase visitor traffic & inquiries
✓ Get found by the right people on Google
✓ Make simple updates on the go without feeling overwhelmed
Creative Support
An exclusive monthly subscription for past clients to support ongoing design needs.
Seasonal menu redesigns, website updates, social media ads, event materials, vehicle wraps — whatever comes up, your brand stays consistent and polished without you lifting a finger in Canva.
Think of me as your in-house designer (without the overhead)! You’ve already built the foundation. This keeps it strong.
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Professional graphics for print and digital, as needed:
Custom social media graphics ready to post
Marketing materials (flyers, menus, signage)
Staff clothing & merch design
Priority scheduling for your projects
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My process has helped business owners just like you
✓ Reclaim your time
✓ Keep your brand consistent in-person and online
✓ Increase brand recognition
✓ Feel confident on social media
✓ Stop delaying updates (like adding new team members or promoting new features)
FAQs
How much do your services cost?
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Custom brand identity and website design typically range between $2k-$5k (CAD). Every project is custom quoted to best suit your business’s needs and goals. I always start with a free discovery call to discuss your business and follow up with a same-day proposal that outlines a few options at different price points.
When can I get started?
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I typically book out two to four weeks in advance (first-come, first-serve), so I recommend reaching out as soon as possible to secure your spot on the calendar. If you have a specific launch date in mind, let's chat sooner rather than later! To ensure every client receives my full attention and a high-quality result, I only take on a limited number of projects each month.
Should I do brand and website together or separately?
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When you bundle Brand & Website services together, you'll actually save money and see results more quickly than if you were to do them separately. The project will be divided into two phases (branding first, website second) and all wrap up within 6 weeks.
What does "strategy-led design" actually mean?
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It means I don't open a design file until I understand your business. Before anything is designed, we've mapped your positioning, your ideal customer, and what makes you the obvious choice in your market. This foundation ensures that every marketing effort you make is intentional and effective, helping you reach the people who are looking for exactly what you provide.
What if I invest and don't love it?
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My process is built to feel aligned with you, your audience, and your goals from start to finish (not just the final reveal). You'll see two creative directions before any design work starts, and I walk you through the thinking at every stage so nothing lands as a surprise. If you really don't love the finished designs after the two included revision rounds, you can purchase additional revisions — though this has never occurred!
Should I wait until I have more cashflow?
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If the investment feels tough financially, I totally understand. That's actually why I provide payment plans that split the investment into manageable chunks so you can still get the brand and website you deserve! Trust me when I say everything shifts when your branding is effective. If you truly believe in your business, I highly recommend not waiting for more clients/money before investing in your brand because it's the exact thing that will help you get more clients/money!
I get referrals. Do I really need a website?
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Yes! What about the person who hears your name at a market and looks you up that night? Or finds you on Instagram and wants to reach out but something feels... off? They don't know why. They just move on. Your brand is making an impression before you ever get the chance to. And it should feel as good as the experience you actually deliver.
Do you build websites exclusively on Squarespace?
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Yes! I choose Squarespace because it's a highly credible, industry-standard platform specifically for service providers. It's the best of both worlds when it comes to function and beautiful design. Plus, it's super user-friendly for you to make quick updates on the go after our project wraps.
Ring ring. The next level of your biz is calling. Let’s go!
In your free 30-minute discovery call, we’ll talk about your business, your goals, and whether we’re a good fit. No pitch. No pressure. Just an honest conversation.