BRANDING & PACKAGE DESIGN
ENZI Ice Cream
ENZI is the home of Toronto’s first New Zealand-style real fruit ice cream. The menu features classic fruit flavours, experimental options like matcha and hojicha, and a growing list of drinks and dessert. What started with ice cream is now becoming a cult brand.
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Mini Brand Strategy
Creative Direction
Mini Logo Suite
Colour & Font Pairing
Mini Brand Guide
Ice Cream Pint Design
Cup Design
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Original mascot design by Michelle Yang.
Photography from Unsplash.
Conceptual brand photography created with Adobe Firefly.
Project Goals
ENZI’s founder, Chris, was just one month away from opening his doors. Summer was coming full speed ahead and the crowded market was a threat. The challenge was to create a brand that stands out, by avoiding ice cream cliches and building a high-quality reputation from day one.
The Vision:
Lead with a bold orange to cut through the pink pastel market. Pair with fruit-inspired colours and a sophisticated vine green to signal quality.
Design a custom wordmark inspired the natural swirls of soft serve, balancing friendliness with quality.
Avoid direct ice cream visuals in the logo so it remains timeless even as ENZI expands into new desserts and drinks.
“Worked with Steph to get a logo out quickly for my ice cream store and she was fantastic! Very timely, high quality and was very pleasant to work with. Can't wait for my next project with her!”
— Christian Tam
The Result
ENZI had an incredible launch, giving away 500+ free ice creams in the first two days of opening and gaining several hundred 5-star Google reviews in the process.
The logos were well-loved by the community, allowing for a seamless menu expansion and the introduction of a new mascot to carry the playful side of the brand.
ENZI’s customers are happy to pay premium prices and Chris is able to fully focus on operating his business instead of worrying about the visuals.