Chris was only one month away from opening his ice cream shop in Toronto! He was excited, but terrified for his first ever business to fail. He knew a DIY logo wouldn’t cut it in Toronto’s crowded market. To launch with confidence, he needed a brand that could stand out, last beyond ice cream, and build trust from day one.

That’s where my design strategy came in. For Chris’s shop, we set 3 key goals:

1️⃣ Stand out in Toronto’s busy market → avoid ice cream clichés and create a bold, memorable identity

2️⃣ Design with longevity in mind → a versatile logo to grow beyond ice cream, giving Chris confidence to expand

3️⃣ Build instant trust & credibility → launch with professional design that set the foundation for a cult following

By opening day, Chris wasn’t stressing about his brand - he was focused on building his business.