Since 1975, Howells has been the go-to family farm in Niagara, famous for their giant pumpkins and fun fall displays. To celebrate their 50th year in business, I created a vintage-inspired anniversary brand refresh.

For a brand that’s been around 50 years, their visuals don’t reflect the charm, warmth, and history that make Howells so special.

My goal was to celebrate Howell’s heritage in a way that captures their charming personality and timeless small-town spirit, while keeping the brand warm and approachable for today’s audience. It’s the kind of nostalgia that feels like the hardworking grandparent you’ve always looked up to.

My design for the arched Howells Farm logo was inspired by the hand-painted lettering on their vintage truck (the one people love taking photos with!) It felt like the perfect opportunity to bring new life to something their audience already knows and loves.

If Howells refreshed their branding with mine, it would:
👀 Strengthen recognition with both new and loyal customers = more sales and positive brand feel
✨ Be adaptable across print and social media = consistency and clarity = more sales
🧢 Turn nostalgia into profit with merch people want to wear all year long = free advertising, more sales
🌾 Stay timeless and memorable for the next generation of visitors = more sales, consistent brand recognition